Lubrizol X4J

Project Details

Client: Lubrizol

Production: Scofield Digital Storytelling

Producer: Ross Woods

3D Animation & Design: Carousel

Creative Director:  Jeff McBride

Challenge

Production partner, Scofield Digital Storytelling, approached us with the mission to demonstrate a new synthetic fabric technology. We developed invisible characters who run, swim, climb, and more to show off the advancements made in the new fiber.

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