MSNBC "DIamond Hands" AR

Project Details

Project: Diamond Hands Instagram AR

Client: MSNBC

Creative Director: Jeff McBride

Producer: Danny Holladay

Design: Jeff McBride

Programming: Ryan Bechtel

Challenge

MSNBC Films developed the feature length documentary "Diamond Hands: The Legend of Wall Street Bets" which uncovered the madness behind the Gamestop stock saga.

We worked with MSNBC to promote their film premiere at SXSW by creating an Augmented Reality Instagram Effect allowing users to proclaim whether they are "Diamond Hands" or "Paper Hands".